We positioned 70 year old Watt Communities in a crowded market with “Home is in the details.” Unlike the competition who were all similar, it gave prospects a reason to purchase a Watt home because it is a “Watt home.” Then we followed up with digital advertising more effective than Google and Zillow in producing high traffic and conversion rates. The result: we helped sell over 500 homes in one year. Preview the website with thepassword “guest.”
Ray Watt entered the real estate business in 1947 with a small crew and a battered pickup truck to build homes for veterans returning from the war. We brought the company into the digital age with a state-of-the-art web application showing how the close attention to detail in developing a home mirrors the details that home owners love about their own vision of home. This fully integrated real estate application provides everything a prospect needs to easily find his new home, and has an intuitive back-end dashboard for the client to manage inventory and track analytics.
Our research showed that individual community branding did not affect home sales. So, we developed a collateral and point-of-sale system that uniquely branded each property as a Watt commumity while still maintaining the target demographics and singular look and feel for each. This was enhanced by our corporate positioning and drove traffic both online and on site to Watt homes and eliminated the difficulty competitors had managing many different brands with limited resources.
