DOWNLOAD THIS REPORT AND LEARN WHY YOUR CUSTOMERS MAY NOT BE HUMAN.

Automated, non-human traffic has now surpassed human-generated traffic, reaching 51% of all internet traffic. Driven by AI, malicious “bad bots” now account for 37% of all web traffic, posing significant security risks, account hijacking, and false analytics. It challenges the digital marketing ecosystem and the analytics it depends on for validity. The 2025 Bad Bot Report offers critical insights into the latest trends in automated attacks, revealing how bad bots are infiltrating industries, bypassing security measures, and disrupting digital ecosystems. Discover effective strategies to defend your marketing investment and ensure your messages are reaching real people: