There is one critical element of digital marketing AI can’t provide. Human ingenuity.

Innovation is essential in digital marketing. It’s the lifeblood of any successful digital campaign because of staggering competition — 1.1 billion websites online. Over 85 percent of consumer and business buyers conduct online research before making a purchase. The trick is getting them to find you and then converting a view into a sale. Not everybody can fit on page one; not everyone can convert views to sales.

According to the Wall Street Journal, businesses estimate that they will lose between 20% and 40% of their Google-generated organic traffic as AI search iterations of the search engine continue to roll out. Another recent study found that 82% of buyers chose a brand they were already familiar with, often discovered through search, highlighting the importance of strong brand recognition and visibility.

All surveys indicate people crave trustworthy online sources that can help them make informed purchase decisions. As technology continues to evolve, the demand for accurate and relevant information will only increase. Costs are rising. Leading edge creativity is required. This requires innovation, often not wholly available in-house. Talent, overhead, and continuous training are expensive — that’s where we come in.

We are the nexus that makes technology and humanity work together.

We use AI extensively in digital marketing to enhance critical aspects of the process. While AI can process vast amounts of data and identify patterns, it lacks the spark of human ingenuity. It can’t truly innovate. Without human input, AI is a tool that replicates existing patterns and trends rather than creating something unique and new. Ultimately, the most powerful AI systems will be those that collaborate with human creativity, and that’s our expertise.

We combine the strengths of both to unlock new possibilities and solve complex problems. By combining an in-house and an external team, we create marketing strategies that are data-driven and creatively compelling.

BLAIRCOMM provides leading-edge marketing services that enable companies to engage potential customers from generating the lead to closing the sale. Our work has driven business for some of the world’s great brands as well as small and mid-market companies. All connected in the cloud for 24/7 management. No learning curve. No additional overhead. No extra personnel. Simple. Outsmart your competition; don’t outspend them.