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Ad fraud is a term used to describe any attempt to deceive digital marketers for financial gain. BLAIRCOMM believes this is one of the biggest issues facing digital marketing today. To reduce ad fraud, you need transparency along with advanced mitigation processes, whether performed by an agency or an in-house team. That means reliable performance measurement must be transparent about bots and their impact on your results. Make sure that you can trust whoever is handling your digital marketing, and download this vital report to get smarter: