DOWNLOAD THIS GUIDE AND GET SMARTER.
The marketing communications landscape has changed more in the past few years than in the last fifty. A lot of new terminology has entered the language as capabilities pushed the limits of the possible. To succeed in today’s business environment, you have to understand the new words. This 18-page digital booklet will fill in the gaps and provide a source for understanding. Please fill out the form below and you will be able to download this valuable marketing resource.
DOWNLOAD THIS REPORT AND AVOID COSTLY DIGITAL MARKETING FRAUD.
Ad fraud is a term used to describe any attempt to deceive digital marketers for financial gain. BLAIRCOMM believes this is one of the biggest issues facing digital marketing today. To reduce ad fraud, you need transparency along with advanced mitigation processes, whether performed by an agency or an in-house team. That means reliable performance measurement must be transparent about bots and their impact on your results. Make sure that you can trust whoever is handling your digital marketing, and download this vital report to get smarter:
DOWNLOAD THIS REPORT AND LEARN WHY YOUR CUSTOMERS MAY NOT BE HUMAN.
Automated, non-human traffic has now surpassed human-generated traffic, reaching 51% of all internet traffic. Driven by AI, malicious “bad bots” now account for 37% of all web traffic, posing significant security risks, account hijacking, and false analytics. It challenges the digital marketing ecosystem and the analytics it depends on for validity. The 2025 Bad Bot Report offers critical insights into the latest trends in automated attacks, revealing how bad bots are infiltrating industries, bypassing security measures, and disrupting digital ecosystems. Discover effective strategies to defend your marketing investment and ensure your messages are reaching real people: