Ad fraud is any attempt to deceive digital marketers for financial gain. It is one of the biggest issues facing digital marketing today. We reduce ad fraud with transparency along with advanced mitigation processes. That means reliable performance measurement is transparent about bots and their impact on your results. You can trust BLAIRCOMM to handle your digital marketing. We make technology and humanity work together.

Ad fraud is often overlooked; below are some examples.

Made For Advertising Websites: These exist to poach ad revenue and account for up to 10% of programmatic spending. Scammers can use them to generate thousands of fake clicks on an ad, or fake visits to a website.

Click Bots: Research shows these make up 14% of all clicks in most digital marketing. Click fraud tricks you into thinking real users are interacting with a website, ad, or app. It cost marketers $84 billion in 2023.

False Email Open Rates: Estimated to make up 20% to 90% of all clicks and come from automated bots. Most bots come from email security software. Microsoft and Apple have it built in.

Non-Human Traffic: Traffic bots accounted for 67% of all internet traffic in 2023 and companies spending $10K per month on Google Ads are estimated to be losing approximately $12,000-$15,000 each year.

Ad Stacking: A type of mobile ad fraud in which multiple ads are layered on top of each other in a single ad placement. While only the top ad is visible to the user, a click or impression is registered for every ad in the stack, costing money for fake impressions or clicks.

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