Digital Marketing FAQ

We specialize in making

FULL-STACK DIGITAL MARKETING & AWARD-WINNING CREATIVE

accessible to small and mid-market companies.

BLAIRCOMM employs complex technology with just one goal in mind: simplicity. We provide leading-edge marketing services that enable companies to engage potential customers from generating the lead to closing the sale. All connected in the cloud for 24/7 management. No learning curve. No additional overhead. No extra personnel. Simple. Outsmart your competition, don’t outspend them.

READ OUR FAQ

Leading Edge Technology

We can help you develop and manage a full-stack digital ecosystem for your brand utilizing leading-edge technology.

Award Winning Creative

Evolving from the major ad agency networks, we have garnered dozens of national and international awards.

Major Brand Experience

We have worked with some of the world’s great brands across a broad spectrum of industries and markets.

BLAIRCOMM FAQ

How do you work with clients?

We work on a project basis or on retainer. We are extremely flexible because we’re small and responsive.

How many staff do you have?

We are small, consequently we are extremely cost effective. There are usually four staff and a list of contract personnel we work with that have specific skill-sets or industry expertise depending on our client load.

What skills do you have in-house?

We have all the skills required to produce the work seen in our portfolio. Our technological expertise is leading edge and maintained through constant study. Consequently we rarely go outside and if we do it is for detailed, back-end programming such as integrating databases into websites such as for an insurance company where we needed to integrate actuarial data into online estimate systems. Here are some:

Creative Development–Art & Copy
Art Direction & Design
Web Design & Development
UI/UX Development
Email Marketing
Copywriting
Flash & JavaScript/jQuery Development
C++, pHp and other programming & mark-up languages
HTML & CSS
SEO Marketing
Multivariate Web Testing
Social Media Development
Branding
Positioning
Advertising & Promotion
Marketing Communications
Corporate Communications
Team & Production Management

What if you do something we don’t like?

Our policy is to work with clients until they are satisfied. We start with an agreement on a certain number of concepts and work through a series of presentation meetings winnowing down the ideas until everyone is onboard. If necessary, we will evolve a new series of ideas. A tool we use is our proprietary Tactics Kit which is system of developing creative through step by step agreements until everyone is behind the project 100%

Can I change the project parameters or cancel at any time?

At the outset we will come to an agreement over what costs are covered if the project parameters change and how to re-approach it cost effectively. For cancelations, the standard operating procedure is to cover all costs to date as agreed upon in the initial estimate.

Since you have worked with Fortune 1000 companies, are you too big for our needs?

We have worked with all sizes of companies down to sole proprietorships. What is important to us is the quality and effectiveness of the product,. not the size of the company. We are a great cost-effective solution for a small enterprise needing world-class marketing communications. We help make great brands.

We are large demanding company, are you too small for us?

We are experienced in handling nearly any size of project and huge workloads. We can ramp up for any volume or speed of delivery–but we have rarely been required to do so. We have learned speed from the voracious demands of the entertainment industry and quantity through working with the financial industry where there are many variations of highly complex pieces in each project. We can deliver to nearly any corporate requirements through our existing structure.

Will you assign inexperienced staff to work on our projects?

Everyone in our small office is experienced with world-class brands. Unlike large agencies, we don’t have rooms full of kid-creatives hacking out work. Everything we do is hands-on done by experts with track records of successful results.

What are your offices like?

We have been in the same location since we started–a 100 year old craftsman house in the Hollywood Hills in the historic “Hollywoodland” community of the 1920’s. It’s small, cramped at times and a full on work space. We don’t have fancy conference rooms and it is not really client friendly, but that’s how we can be cost effective and keep our overhead low. If the person you use for websites, advertising and communications drives a better car that you and has better offices, chances are you’re using the wrong guy.

Have you won any awards?

We have won dozens of national awards for our work. Here are a few:

BPAA-Gold
New York Art Directors Club
West Coast Art Directors Club
Los Angeles Art Directors Club
ANDY Advertising Club Of New York
Hollywood Reporter Key Art Award-Gold
Creativity
Art Direction Magazine
LULU Advertising Women of Los Angeles
Broadcasting Promotion Association
Illustration West-Society of Illustrators
PIA Printing Industries of America

Once a job is estimated and approved, are there additional costs?

No. The signed estimate is a firm purchase order of the final costs. If the job parameters are changed, a new estimate is done and agreed upon. No outside costs are ever accrued without a client’s signed approval beforehand.

Are your digital files and data secure?

Yes. We have a time-tested, tried and true backup and redundancy system that covers all work for clients. In addition, there are secure offsite and cloud backup systems to guard against loss. All work completed is archived and kept secure in perpetuity.

How do you work with client’s in-house computer networks and systems?

We are very experienced working with all kinds of protocol and many corporate IT teams. We maintain up-to-date Windows and Mac systems with all common software and can interface seamlessly with any company’s environment just as if we were co-workers. All files and documents are reconfigured around the client’s systems and capabilities so it is easy to work with us.

Do you work with agencies?

We have worked with many of the top advertising agencies. Our background includes senior creative posts with Young & Rubicam, Dentsu and others. Here are some of the agencies we have worked with: