To benefit from the attention economy, you first have to understand it.
/0 Comments/in Marketing Automation/by Michael BlairTo sustain sales, lead generation and brand identity, creating quality content in all forms is required. If marketers don’t constantly refresh available content, they run the risk of capturing an audience but not having anything relevant to say to them. That’s where we come in. It has become a requirement to create content in all […]
One good communication can make a customer for life.
/0 Comments/in Marketing Automation/by Michael BlairToday everyone can create marketing communications, but not everyone is listening. Marketing communications are a big investment, so consider this. There are over 130 trillion pages in Google’s index–and well over 1-billion websites growing daily. Add to these hundreds of millions of blogs, over 6.5 billion searches daily, more than 2 billion active Facebook pages […]
It takes more than a few tech geeks for a website to drive business.
/0 Comments/in Marketing Automation/by Michael BlairIt takes seasoned marketing intelligence to develop a branded website for business, a deep understanding of the competitive environment and how it works, experience in branding and marketing communications, and breakout creative backed by bulletproof web technology. We create websites that are frontline strategy against the competition. We employ complex technology with one goal in mind. Simplicity. Web […]
Flying saucers over London show that communication and technology are different.
/0 Comments/in Marketing Automation/by Michael BlairTechnology changes so rapidly that if you don’t focus on the message you’re behind before you start. For example Pepsi Max has surprised commuters with their “unbelievable” augmented reality installation at a bus shelter on New Oxford Street in London. The intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic […]