Innovation is essential in digital marketing. It’s the lifeblood of any successful digital campaign because of staggering competition — 1.1 billion websites online. Over 85 percent of consumer and business buyers conduct online research before making a purchase. The trick is getting them to find you and then converting a view into a sale. Not […]
Ad fraud is any attempt to deceive digital marketers for financial gain. It is one of the biggest issues facing digital marketing today. We reduce ad fraud with transparency along with advanced mitigation processes. That means reliable performance measurement is transparent about bots and their impact on your results. You can trust BLAIRCOMM to handle […]
Digital marketing is a work in progress if you want to succeed. A commitment. Your message must be far more compelling than the 8,000 others from 10 million competitors a person sees daily. You must navigate convoluted behemoths like Google whose very existence depends on getting more of your money. And, you must get a […]
To sustain sales, lead generation and brand identity, creating quality content in all forms is required. If marketers don’t constantly refresh available content, they run the risk of capturing an audience but not having anything relevant to say to them. That’s where we come in. It has become a requirement to create content in all […]
Today everyone can create marketing communications, but not everyone is listening. Marketing communications are a big investment, so consider this. There are over 130 trillion pages in Google’s index–and well over 1-billion websites growing daily. Add to these hundreds of millions of blogs, over 6.5 billion searches daily, more than 2 billion active Facebook pages […]
It takes seasoned marketing intelligence to develop a branded website for business, a deep understanding of the competitive environment and how it works, experience in branding and marketing communications, and breakout creative backed by bulletproof web technology. We create websites that are frontline strategy against the competition. We employ complex technology with one goal in mind. Simplicity. Web […]
Technology changes so rapidly that if you don’t focus on the message you’re behind before you start. For example Pepsi Max has surprised commuters with their “unbelievable” augmented reality installation at a bus shelter on New Oxford Street in London. The intervention locates a special real-time display on the exterior face of a billboard wall, which visualizes a realistic […]
